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Bob Iger

CEO of The Walt Disney Company

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But it's also clear that AI is going to be highly disruptive. And it could be extremely difficult to manage, particularly from an IP management perspective.

Bob Iger

CEO of The Walt Disney Company

On Disney's May 2023 earnings call, CEO Bob Iger said AI would be highly disruptive and could be extremely difficult to manage, especially for intellectual property.

Chief Executive Officer, The Walt Disney CompanyMay 10, 2023The Walt Disney Company Q2 FY23 earnings conference call

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Getting closer to the customer is something that is a real goal of ours. And we think that AI will provide some great opportunities to do that. But it's also clear that AI is going to be highly disruptive. And it could be extremely difficult to manage, particularly from an IP management perspective.. I can tell you that our legal team is working overtime already to try to come to grips with what could be some of the challenges here. And we're certainly not the only ones.

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The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works.

Bob Iger

CEO of The Walt Disney Company

In a 2025 announcement of a planned OpenAI deal, Bob Iger said Disney would use generative AI while protecting creators and their work.

CEO, The Walt Disney CompanyPublished December 11, 2025 · date of remarks not establishedThe Walt Disney Company

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“Technological innovation has continually shaped the evolution of entertainment, bringing with it new ways to create and share great stories with the world,” said Robert A. Iger, CEO, The Walt Disney Company. “The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works. Bringing together Disney’s iconic stories and characters with OpenAI’s groundbreaking technology puts imagination and creativity directly into the hands of Disney fans in ways we’ve never seen before, giving them richer and more personal

What this quote does not say

  • The announcement says the transaction remained subject to definitive agreements, corporate and board approvals, and closing conditions; Iger's statement describes Disney's intended conduct, not a completed or independently audited result.

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